Solicitation Plan for Major Gifts

This course emphasizes the benefits of major gifts. Upon completion of this course, a student will:

• Know how fundraising and the nonprofit sector have evolved and changed, including the role of volunteerism in philanthropic fundraising
• Understand major gifts campaigns, the major gift cycle, the benefits and uses of various major gift vehicles, and what major gift vehicle is the most appropriate for what given situation
• Discern the styles and characteristics of relationships with philanthropic partners
• Inculcate the standards of practice for the charitable gift planner
• Create a major gifts plan, complete with case statements, gift tables, prospect lists, philanthropic partner profiles, calendars, and budgets
• Prepare communications with philanthropic partners
• Measure the effectiveness of major gifts programs