This course focuses on the practical application of fundraising concepts and methods in developing an annual fund campaign for a real non-profit organization. Students will learn how to match prospective donors with an organization’s mission and values, set realistic fundraising goals, develop a fundraising budget and select appropriate evaluation criteria. As a result of this course, students will have developed an annual fund plan for a nonprofit organization of their choice. The course is designed for students with a strong interest in fundraising and those seeking careers in nonprofit arts, education and social service organizations.
As a result of this course, the students will be able to:
- Understand the social context of philanthropy
- Understand key fundraising concepts
- Understand the importance of developing an annual fund plan that supports an organization’s mission
- Develop an organization's case for support
- Set monetary goals and objectives
- Determine the forms of cultivation that are the most appropriate for an organization’s current and prospective donors
- Determine the methods of solicitation that are the most appropriate for an organization’s current and prospective donors
- Budget fundraising expenses
- Develop an effective fundraising letter
- Evaluate qualitative and quantitative results of an annual fund campaign
